How to create custom pricing

1. Create a pricing rule

Open Pricing Management Custom Pricing in Lumi, then select Create pricing rule. If this is your first rule, you can also use the button in the center of the page.

2. Fill in General Information

Give the rule a clear name before choosing its audience and prices.

• Name: use something recognizable, such as Wholesale 10% or VIP fixed prices. This helps you find the rule later.
• Status: choose how the rule is saved:
  • Draft: saves the rule without publishing it.
  • Active: saves and publishes the rule. Any schedule you set still applies.
• Discount title: enter the label customers will see in cart and checkout. Leave this blank to use the discount title from Settings.

3. Choose eligible customers

Apply to Customers

Select the audience for this rule:

• All customer: includes visitors whether or not they are signed in.
• Logged in customer: applies to signed-in customers.
• Non logged-in customer: applies to visitors who are not signed in.
• Specific customers: lets you select individual customers.
• Customer tags: lets you select a tagged customer group, such as wholesale buyers.

After choosing Specific customers or Customer tags, select the customers or tags you want to include.

Exclude Customers

Under Exclude Customers, leave None selected if you do not need exceptions. Otherwise, select specific customers or customer tags to exclude. An excluded customer will not receive this rule’s pricing, even if they match the audience above.

4. Choose eligible products

Apply to Products

Choose which items should receive the custom price:

• All products: includes your entire catalog.
• Specific products: includes selected products.
• Specific variants: includes only the variants you select.
• Product collections: includes products in selected collections.
• Product tags: includes products with selected tags.

For a targeted offer, select the relevant products, variants, collections, or tags after choosing the option.

Exclude Products

Use Exclude Products to leave items out of a broader selection. For example, you can include a collection but exclude a product that already has a special offer. Choose None if every selected item should qualify.

5. Choose eligible markets

Apply to Markets

Select All markets to make the rule available across your markets, or choose Specific markets and select where it should apply.

Exclude Markets

Keep None or select the markets you want to leave out. Make sure the intended customer’s market is included and not excluded.

6. Set the custom price

In Custom Price, select how the price should change, then enter Discount per item.

• Percent off: reduces the original price by a percentage. Entering 10 gives 10% off—a $100 item becomes $90.
• Amount off: subtracts a fixed amount from each item. Entering 15 takes $15 off a $100 item, making it $85.
• New price: sets the final unit price. Entering 80 makes the item $80.

The example shows a 10% discount. If you choose New price, check your product selection carefully: the same fixed unit price will apply to the eligible items in this rule.

7. Choose when the rule applies

Start without a schedule

Select None under Start/End Date for a rule that has no scheduled end. It can apply as soon as it is saved as Active. A Draft rule does not apply to customers.

Set a start or end date

Select Add Schedule, then enable the dates you need:

1. Check Start Date to choose when the pricing begins. Enter the start date and time.
2. Check End Date to choose when it stops. Enter the end date and time.
3. If you use both, make sure the end is later than the start.

You can use only a start date, only an end date, or both. Follow the store timezone shown by the app. In this example, the rule starts on October 31, 2026 at 12:00 AM and ends on December 31, 2026 at 12:00 AM—the beginning of that day.

8. Save your rule

Click Save. Draft saves without publishing; Active saves and publishes the rule according to your schedule.

Here is an example of custom pricing on a product page:

If multiple rules match, set their priority. To change the price styling or savings badge, follow How to customize custom pricing.