How to create price list

1. Create a price list

Open Pricing Management Price Lists in Lumi, then select Create price list. If this is your first rule, you can also use the button in the center of the page.

2. Fill in General Information

Give the price list a clear name before choosing its audience and prices.

• Name: use something recognizable, such as VIP wholesale prices or Distributor price list. This helps you find the rule later.
• Status: choose how the rule is saved:
  • Draft: saves the rule without publishing it.
  • Active: saves and publishes the rule. Any schedule you set still applies.
• Discount title: enter the label customers will see in cart and checkout. Leave this blank to use the discount title from Settings.

3. Choose eligible customers

Apply to Customers

Select the audience for this rule:

• All customer: includes visitors whether or not they are signed in.
• Logged in customer: applies to signed-in customers.
• Non logged-in customer: applies to visitors who are not signed in.
• Specific customers: lets you select individual customers.
• Customer tags: lets you select a tagged customer group, such as wholesale buyers.

After choosing Specific customers or Customer tags, select the customers or tags you want to include.

Exclude Customers

Under Exclude Customers, leave None selected if you do not need exceptions. Otherwise, select specific customers or customer tags to exclude. An excluded customer will not receive this rule’s pricing, even if they match the audience above.

4. Choose eligible markets

Apply to Markets

Select All markets to make the rule available across your markets, or choose Specific markets and select where it should apply.

Exclude Markets

Keep None or select the markets you want to leave out. Make sure the intended customer’s market is included and not excluded.

5. Add products and set their prices

Edit Price List

In Edit Price List, choose a Pricing level:

• Product level: set the adjustment for each selected product.
• Variant level: set adjustments for individual variants.

Click Add products, select the items you want to include, then confirm with Add. Use Search products or SKU to find an item in your list.

For each row, choose a Price adjustment and enter its Amount:

• Percent off: enter the percentage to subtract from the original price.
• Amount off: enter a fixed amount to subtract.
• New price: enter the final selling price.

The Original and New price columns let you compare the result. The example shows:

• 1 Snowboard: Liquid: 10% off, changing the price from $749.95 to $674.96.
• The Compare at Price Snowboard: a New price of $500, replacing $785.95.

Use the expand icon beside Edit Price List for a larger editing area. Click a row’s trash icon to remove that item. Done closes the expanded editor; save the price list to keep your changes.

Exclude Products

Below the editor, choose which items to leave out:

• None: no product exclusions.
• Specific products: exclude selected products.
• Specific variants: exclude selected variants.
• Product collections: exclude products in selected collections.
• Product tags: exclude products with selected tags.

After choosing an option, select the products, variants, collections, or tags to exclude. An excluded item will not receive this price list’s pricing, even if it appears in the list.

6. Choose when the rule applies

Start without a schedule

Select None under Start/End Date for a rule that has no scheduled end. It can apply as soon as it is saved as Active. A Draft rule does not apply to customers.

Set a start or end date

Select Add Schedule, then enable the dates you need:

1. Check Start Date to choose when the pricing begins. Enter the start date and time.
2. Check End Date to choose when it stops. Enter the end date and time.
3. If you use both, make sure the end is later than the start.

You can use only a start date, only an end date, or both. Follow the store timezone shown by the app. In this example, the rule starts on October 31, 2026 at 12:00 AM and ends on December 31, 2026 at 12:00 AM—the beginning of that day.

7. Save your price list

Click Save. Draft saves without publishing; Active saves and publishes the price list according to your schedule.

Here is an example of price list pricing on a product page, showing $480 alongside the original $600 price and a Save 20% badge:

If multiple price lists match, set their priority. To style prices and the savings badge, follow How to customize price list.